I’ve just returned from attending a Workplace Psychological Injury Management Conference that was held in Sydney. The agenda was littered with a who’s who in this field. We heard from Professors, Psychologists, Psychiatrists, Doctors, Lawyers, Lecturers and Consultants on topics such as bullying, harassment, trauma, stress, depression, anxiety, wellbeing and suicide
Statistics don’t lie
One of the common tactics they used to make their topic relevant or important was statistics. Everything from sick days accumulated, to productivity losses, to injuries, to number of claims, and on and on they went in an ever increasing (and boring) theme. It would have been much easier if they had just all converted them to that universal statistic which everyone can understand…money
Money is the language of business
There is one common sentence that business people use when they are looking to purchase any sorts of goods or services and here it is…”how much money will this cost (and /or make) me?” Everyone talks about the benefits and features, pros and cons, needs and wants, sizes and shapes, but businesses talk in dollars so the trick is to match any or all of the above with money
Businesses have budgets
Depending on the size and type of business determines whether they have a budget for different things and how much they have allocated to that budget. The natural tendency for people offering Laughter Yoga presentations and workshops is to approach a large business to gain a large fee. Here’s the problem with that theory. You have to fit within that budget. Imagine talking to a business that doesn’t have a budget but understands the value of what you are providing and that value is $100,000. They’d happily pay you $50,000 to buy that from you. After all it makes business sense because business gauges things in dollars. The more you can make or save them the more they will pay
The Laughter Yoga challenge is in the value it provides
So how can you turn Laughter Yoga into a dollar value? How much is it worth to a business to have happier staff, improved productivity, or better customer service? How much is it worth to decrease sick leave, minimize mistakes being made, or stop stress claims? The answer is easy…it depends
Which industry needs Laughter Yoga the most
It depends on how well you sell the value of what you and Laughter Yoga have to provide, to that particular business, with or without a budget, for whatever problem you can solve, that is worth $??? to their bottom line. If you can do this then you can make a business from Laughter Yoga. If you can’t then you’re in luck because in 2012 Laughter Yoga International will be providing webinars, presentations, workshops, and retreats to provide you with these necessary skills. Stay tuned to the Laughter Yoga websites http://www.laughteryoga-australia.org/ and http://www.laughteryoga.org/ and this newsletter for updates